Miranda Mirosa

We are working on better understanding Chinese consumers’ relationships with proteins, including alternative proteins. In the past, we have looked at acceptance of insects (e.g. – Clarkson, C., Mirosa, M., & Birch, J. (2018). Consumer acceptance of insects and ideal product attributes. British Food Journal, 120(12). And the complexity of the many factors influencing meat-related food choice behaviours (e.g. – Lentz, G., Connelly, S., Mirosa, M., & Jowett, T. (2018). Gauging attitudes and behaviours: Meat consumption and potential reduction. Appetite, 127, 230-241.