We are working on a market analysis of alternative proteins from consumers’ perspectives. We calculate consumers’ willingness to pay or to eat alternative proteins using econometric methods. We are looking for companies or consumers who can help us develop market case studies.
The alternative
protein ecosystem
Wenfan Su
Researcher- Host institution: Renmin University of China
- Position: Student researcher
- Discipline: Economics, Marketing
- Alternative protein type: Cultivated, Fermentation, Plant-based
- Collaboration opportunities: Industry partnership, Joint research, Providing guest lectures, Sharing equipment or facilities, Technical consultation
- Hiring for: Graduate students
- Lab equipment: None
- Pilot equipment: None
- Region: Asia Pacific
- Technology focus: Computational modeling, Consumer research, Food safety and quality
- Location: China