We are working on better understanding Chinese consumers’ relationships with proteins, including alternative proteins. In the past, we have looked at acceptance of insects (e.g. – Clarkson, C., Mirosa, M., & Birch, J. (2018). Consumer acceptance of insects and ideal product attributes. British Food Journal, 120(12). And the complexity of the many factors influencing meat-related food choice behaviours (e.g. – Lentz, G., Connelly, S., Mirosa, M., & Jowett, T. (2018). Gauging attitudes and behaviours: Meat consumption and potential reduction. Appetite, 127, 230-241.

Miranda Mirosa

- Host institution: University of Otago
- Position: Principal investigator
- Discipline: Food science, Marketing
- Alternative protein type: Plant-based
- Collaboration opportunities: Joint research
- Hiring for: Graduate students, Undergraduate students
- Region: Asia Pacific
- Technology focus: Consumer research
- Location: Dunedin, Otago, New Zealand