The alternative
protein ecosystem

Miranda Mirosa

Researcher

We are working on better understanding Chinese consumers’ relationships with proteins, including alternative proteins. In the past, we have looked at acceptance of insects (e.g. – Clarkson, C., Mirosa, M., & Birch, J. (2018). Consumer acceptance of insects and ideal product attributes. British Food Journal, 120(12). And the complexity of the many factors influencing meat-related food choice behaviours (e.g. – Lentz, G., Connelly, S., Mirosa, M., & Jowett, T. (2018). Gauging attitudes and behaviours: Meat consumption and potential reduction. Appetite, 127, 230-241.

This website is currently in beta release. For any feedback related to technical issues or inaccurate data, use our Airtable form.