Plant Based Food Finland, Pro Vege in Finnish, is an industry association dedicated to advancing plant based food. Their mission is to increase the demand and availability of plant based food, supporting market growth both domestically in Finland and for export. This growth brings new business and employment opportunities while also benefiting public health, the climate, and the environment.
Pro Vege has three main focuses: advocacy, market growth, and community building. All of these focus areas serve our mission as an enabler for industry players – paving the way for a more sustainable and healthier food system.